Portfolio

Read the work.
Judge for yourself.

Click any card to read the full piece. Each sample includes a short note explaining the thinking behind it.

Spec samples written to demonstrate approach and voice across different niches
Nurture Email ยท 2 Campaigns
Ecom / Wellness
Email campaigns for a grounding products brand
๐ŸŒฟ
Groundluxe
Grounding Products
Two seasonal campaigns for Groundluxe โ€” one for New Year's wellness and one targeting desk workers. Each campaign includes subject line variants, preview text, and full email body.
Read full campaigns โ†“
Project brief
BrandGroundluxe โ€” grounding sheets and mats
TypeNurture email campaigns
GoalDrive product purchases through seasonal angles
Campaign 1 โ€” New Year's Day
Campaign 2 โ€” Back to Work
What this shows Each campaign is built around one specific audience insight โ€” not just a product push. Campaign 1 uses the New Year angle to connect wellness with identity. Campaign 2 targets desk workers by naming a feeling they experience every day. Both include A/B/C subject line options so the client can test what works best.
Welcome Sequence ยท 4 Emails
Coaching / Relationships
4-email welcome sequence for a relationship coach
Love At First Fight
Relationship Coaching
A complete post-optin sequence for Love At First Fight. Moves new subscribers from free training to a paid program over 4 emails โ€” without feeling like a sales funnel.
Read full sequence โ†“
Project brief
BrandLove At First Fight โ€” relationship coaching
TypeWelcome sequence (post opt-in)
GoalDeliver free training and convert to paid program
Email 1 โ€” Welcome
Email 2 โ€” Check-in
Email 3 โ€” Value
Email 4 โ€” Offer
What this shows The sequence follows a clear structure: deliver value (Email 1), re-engage no-opens (Email 2), build emotional connection (Email 3), convert with a story (Email 4). Email 3 uses vivid scene-setting to make the reader feel the problem before introducing the solution. Email 4 uses a real client story as social proof before making the offer โ€” which makes the pitch feel earned, not forced.
Cart Abandon ยท 2 Emails
Ecom / Beauty Tech
Cart abandon sequence for a light therapy skincare brand
Luminance Red Age Rewind Mask
Two-email sequence for Luminance Red โ€” Email 1 reminds and creates urgency. Email 2 introduces a 20% discount with clinical proof to overcome objections.
Read full sequence โ†“
Project brief
BrandLuminance Red โ€” light therapy skincare devices
TypeCart abandon sequence (2 emails)
GoalRecover abandoned carts with urgency + discount
Email 1 โ€” Reminder (Day 1)
Email 2 โ€” Why Luminance Red? (Day 3)
What this shows Email 1 creates urgency without being pushy โ€” it reminds and explains the product benefit in one move. Email 2 handles the price objection with clinical proof before introducing the discount, so the offer feels earned rather than desperate.
Welcome Sequence ยท 3 Emails
Ecom / Industrial
Welcome sequence for a heavy duty glove brand
Tough Glove Gator Gripz
3-email welcome flow for Tough Glove โ€” delivers 10% discount, shares the founder story, then showcases the hero product with real customer reviews.
Read full sequence โ†“
Project brief
BrandTough Glove โ€” heavy duty nitrile gloves for tradesmen
TypeWelcome sequence (3 emails)
GoalOnboard new subscribers and drive first purchase
Email 1 โ€” Welcome + Discount
Email 2 โ€” Founder Story
Email 3 โ€” Hero Product + Reviews
What this shows The sequence follows a proven 3-step structure: welcome and convert (Email 1), build brand trust with a founder story (Email 2), then close with the hero product and real social proof (Email 3). Each email has one job โ€” nothing more.
Landing Page ยท Lead Magnet
Coaching / Trade Business
Lead magnet landing page for a tradie business coach
An opt-in page for TradieCoach's free Time Audit ebook. Written to speak directly to tradesmen who are profitable on the tools but losing nights and weekends to admin.
Read full page copy โ†“
Project brief
BrandTradieCoach โ€” business coaching for tradesmen
TypeLead magnet opt-in page
GoalCapture email leads with a free Time Audit ebook
What this shows The headline names the exact problem (quoting at 9 PM) before introducing the solution. The three bullet points each remove a specific objection. The coach bio comes after the offer โ€” not before โ€” because the reader needs to care about the problem first. Testimonials close with social proof from people just like the reader.