Portfolio

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Click any card to read the full piece. Each sample includes a short note explaining the thinking behind it.

Spec samples written to demonstrate approach and voice across different niches
Nurture Email · 2 Campaigns
Ecom / Wellness
Email campaigns for a grounding products brand
Two seasonal campaigns for Groundluxe — one for New Year's wellness and one targeting desk workers. Each campaign includes subject line variants, preview text, and full email body.
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Project brief
BrandGroundluxe — grounding sheets and mats
TypeNurture email campaigns
GoalDrive product purchases through seasonal angles
Campaign 1 — New Year's Day
Campaign 2 — Back to Work
What this shows Each campaign is built around one specific audience insight — not just a product push. Campaign 1 uses the New Year angle to connect wellness with identity. Campaign 2 targets desk workers by naming a feeling they experience every day. Both include A/B/C subject line options so the client can test what works best.
Welcome Sequence · 4 Emails
Coaching / Relationships
4-email welcome sequence for a relationship coach
A complete post-optin sequence for Love At First Fight. Moves new subscribers from free training to a paid program over 4 emails — without feeling like a sales funnel.
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Project brief
BrandLove At First Fight — relationship coaching
TypeWelcome sequence (post opt-in)
GoalDeliver free training and convert to paid program
Email 1 — Welcome
Email 2 — Check-in
Email 3 — Value
Email 4 — Offer
What this shows The sequence follows a clear structure: deliver value (Email 1), re-engage no-opens (Email 2), build emotional connection (Email 3), convert with a story (Email 4). Email 3 uses vivid scene-setting to make the reader feel the problem before introducing the solution. Email 4 uses a real client story as social proof before making the offer — which makes the pitch feel earned, not forced.